Are you using Google Ads in your digital marketing campaigns or are you thinking about doing so? If the answer is yes, you can’t miss these 3 new features for Google Display campaigns announced last month.
These features focus on improving the search for potential customers, 3 interesting so that your ad reaches the audience with the highest chances of converting. This way, you can maximize the impact of each investment and each click and make the most of your budget.
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3-Interesting-Features-for-Google-Display-Campaigns
1) Dynamic customer search with product feeds
Previously, Google Display campaigns showed product ads based on the content amazon advertising attribution: how it works, explained visited on your site. Now, Dynamic Customer Search shows products based on a user’s past interactions with Google and sites in the Google Network.
Thanks to this new source of information and its machine learning algorithms, Google is able to evaluate the performance of different products in your catalog and show those that best fit the user’s interests and are therefore more likely to generate conversions .
If you use Facebook Ads in your campaigns, you’ll probably be familiar with this feature, as alb directory social network has a very similar one. To activate dynamic customer search with product feeds in Google Ads, simply link a product feed to a display campaign. Google will then optimize the product selection for you.
2) An expansion of more precise segmentation
You can now select the targeting extension option in your campaign settings to increase the reach of your ads. This way, in the words of the platform itself, you will get more conversions at the same cost per acquisition (CPA). Previously, advertisers had to increase bids to take advantage of the budget at the end of a campaign cycle.
This new feature includes a slider tool to increase or decrease the reach of a campaign. As you adjust this setting, you can see estimates of the number of impressions per week. This gives advertisers more control over the reach and cost of their campaigns.