A basic landing page with a generic contact form and call to action isn’t going to cut it.
Even when you’re offering something for free, you still need to impress your audience, stand out and sell it.
So, to help you do that
we looked for the best landing page examples and highlighted what works so well for each of them.
Ready to put together a landing page that keeps collecting sign-ups (not dust)?
1. Boostly – The STR Booking Booster Report
The short-term rental market is highly competitive, and overseas data bookings can be hard to secure.
So, this platform used ScoreApp to create a valuable lead magnet for their target customers: a quiz to figure out what they’re already doing well and what they can improve.
Then, it sends them personalised advice to get more and higher-quality bookings through their vacation rental website.
Why this landing page example works well:
Clean layout, white space and clearly defined sections in different colours
Strategic use of visual elements like photos and a video
Starting with a question
The main headline speaks directly to Boostly’s readers and gets them to assess (and potentially doubt) their current situation. You could use a question-based headline to achieve the same result or to ask your audience if they’re experiencing a specific pain point, how motivated they are to reach their dream outcome and so on
2. Contrarian Thinking – Newsletter
Founded by Codie Sanchez, this media company helps people achieve Best Landing Page financial freedom.
They offer all kinds of services, courses and resources, including this popular newsletter.
Why this landing page example works well:
Attention-grabbing text that’s easy to read thanks to the high 10 Simple Blog Marketing Strategies to Drive Traffic contrast against its background
Strong copy that sets the right expectations on what their audience will receive after signing up
Top landing page element you can try:
Inspiring a sense of FOMO and belonging – Contrarian Thinking conduit cn doesn’t ask people to “subscribe to their newsletter”: they invite them to “join our community of 550,000+ Contrarians.” So, use numbers and a similar message to appeal to your audience’s sense of identity and belonging while creating some FOMO.