In the digital world, and even more so on social media, there is a lot of talk about strange words like this: engagement . Its literal translation into Spanish is “compromiso”.
But what is engagement?
To give you an example, in the offline world we could say that friends usually have a good engagement because they talk to us and know part of our life, acquaintances have a little less engagement truemoney database because we don’t always meet up with them and strangers have no engagement. We could say that engagement is the closeness that your followers have with you . If we transfer this to the world of social networks, we will have to see if they are active, mention us, share our content, etc. In that case, we will say that we have good engagement.
So, how can we increase engagement?
To answer this question, we give you 5 tips to increase engagement with your followers :
- Answer : When one of your followers mentions you or starts a conversation, don’t forget to respond. It’s the most logical thing in the world, but sometimes we overlook it. Responses humanize your profile.
- Naturalness : even though we are behind a profile where no 5 techniques to create a quality creative brief one can touch us, we must not forget that our profile reflects who we are. There is nothing better than being yourself.
- Help : It is very normal to see how some of our followers may be asking for advice on something. If it is in your hands and you know what you are talking about, offer your help. This is probably the factor that achieves the most engagement.
- Question : Even the most ridiculous question expects an answer, it is a way to encourage your followers to participate in a conversation with you.
- Timing : Post content when you know the vast majority increase engagement of your followers are listening to you, thus increasing the likelihood of interaction.
In one of our previous posts
The 10 Commandments of Every InfluencerWe already germany business directory mentioned how harmful it is to buy followers. After these tips , we hope that it doesn’t even cross your mind. If your followers don’t interact, you don’t have engagement and if you don’t have this, you don’t have anything. It’s like having a coffee shop without a coffee maker or a closet without hangers.