Are you looking to optimize your conversion funnel ? Do you need to rethink your customer journey and find new ways to drive conversions? These examples will surely help inspire you!
A conversion funnel consists of a series of steps that guide Conversion funnel to a brand’s website until they become customers. We generally distinguish between an initial (TOFU). Intermediate (MOFU) and final (BOFU) phase , depending on how close users are to converting. But the truth is that there are as many examples of conversion funnels as there are companies, and each one has its own unique characteristics.
To design a truly effective conversion funnel, you first have to open Conversion funnel your mind to different options and see which ones fit best with your marketing. To help you out, here is an analysis of 5 funnel examples from successful companies. Let’s take a look at them!
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5-examples-of-conversion-funnel-that-work
5 examples of conversion funnels that work
1) Groupon
The concept of Groupon is well known: a website that groups together discounts and offers on different products and services and allows users to purchase coupons to redeem them. These are the main steps of its conversion funnel:
Traffic generation from ads, links on other pages, affiliates, etc. In particular, the role of its mailing list, which has millions of subscribers, stands out. To take full advantage of this, Groupon sends them a daily email with personalized offers based on location and other parameters.
Homepage . Here, users encounter a pop-up encouraging them to leave their agb directory address in exchange for a discount on their first coupon ($10 or $25). This pop-up also appears elsewhere on the website, provided it is the user’s first visit.
Internal page with details of offers in a specific location.
Purchase form for a specific offer.
The keys to its success are simplicity, clear calls to action, personalization, and the importance of the email . Users can lead scoring tools: nected’s algorithm for business success see the offers in detail if they have registered, which makes it easy for the database to grow quickly.