Are you already advertising on Spotify ? If not, what are you waiting for?
The most popular music streaming platform gives you the chance to connect with users when they’re not looking at their screens and offers several formats that are very interesting for advertisers who want to invest in digital advertising . But compared to other advertising solutions, it’s not very well known, which can venezuela email list 2 million contact leads it seem intimidating. That’s why, in this article, we’ll explain everything you need to know about it.
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advertising on spotify and how it can benefit you
Why should I advertise on Spotify?
For its audience figures
Spotify is a very popular app that is also fully integrated into the daily lives of salesforce vs. nected: a comparison for better lead scoring users, who listen to its thematic playlists on all kinds of occasions: while driving to work, before going out to party, to do yoga,… These are some key figures provided by the platform itself to understand the impact you can achieve with advertising on Spotify :
109 million ad-supported active users each month
Over 40 million songs organized into over 3 billion playlists.
100% of registered users have the same agent email list across devices.
Multi-device users listen to free music for 2.5 hours a day.
The demographic profile of users is divided between both genders (52% men and 48% women) and users between 18 and 24 years old predominate (28%), followed by the 25 to 34 segment (26%).
Because it is easy to use
Marketers are used to display , video and text ads, but audio is a less-explored territory. The good news is that Spotify can help you with the recording process thanks to its Ad Studio feature .