Do you do inbound marketing ? And content marketing ? Are they the same, or can they exist without each other?
There is a lot of confusion between these two concepts, and it may not be so strange if we think that they are closely related. But if we want to plan and execute our strategies effectively, we have to put the dots on the i’s and be very clear about what is what. So without further delay, let’s see what exactly content marketing and inbound marketing are, how they are similar and how they are different.
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inbound-marketing-vs-content-marketing
What are content marketing and inbound marketing?
According to Joe Pulizzi’s definition, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a well-defined target audience, with the goal of driving them to become future customers.” With content marketing, we are choosing to what is guerrilla marketing? free value to users in the hope of recouping that investment in the long term.
Modern content marketing has its origins in the late 19th and early 20th centuries, when agent email list began publishing corporate magazines with advice for their customers. Examples include the Michelin Guides, which helped customers maintain their cars and find accommodation when they traveled, and the recipe books of Jell-O, an American gelatin brand.
Inbound marketing is a marketing methodology
Based on attracting customers and convincing them to come to us, instead of “invading” them with messages as in traditional marketing or outbound marketing . We can define inbound as a method based on seducing and attracting our ideal customers, accompanying them all the way from when they first hear about our brand until they become unconditional fans of it. Its keys are to attract traffic to the brand’s sites, make visitors become qualified leads or contacts and automate the processes so that these leads end up becoming customers.