Marketing campaigns draw on many different disciplines, from graphic design to neuroscience. In the end, a good marketer has to be at least a “jack of all trades” and willing to collaborate and learn from experts in very different disciplines.
But also, and above all, a good marketing professional must have knowledge of psychology. We increasingly understand 5 psychology tricks effect that advertising has on our psyche and how you can take advantage of it in your marketing campaign . Do you want to discover 5 great psychology tricks to make advertising zambia email list 236262 contact leads effective? Don’t miss this article!
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5 psychology tricks to create more effective marketing campaigns
1) Tell stories about people
As much as we may find it hard to admit, human beings will never be entirely rational. Even if we increase sales by capitalizing on high-congregation moments shown objective data, in the end what convinces us most are the personal stories of those around us , or at least of people who are similar to us. Who hasn’t heard the saying “it works for me”?
For brands, storytelling is a way to get closer to consumers, be understood and transform agent email list values. Many companies have used storytelling in their campaigns, often with spectacular results.
How to use stories in your marketing campaigns?
Please note that this technique is not incompatible with rational arguments, but rather complementary. You can (and should) continue to share your numbers, especially in the case of B2B marketing , but make sure to also show the more human side.