Step 1. Define the target audience. To understand which strategy to choose and how exactly to implement it, you need to study the target audience. To form a sales strategy, they study research from open sources, analytics from CRM systems and the customer base. This makes it possible to better understand customers, study their preferences in order to find out what exactly to attract them with, how to motivate them to buy.
A successful sales strategy requires identifying
Key ways to achieve the goals you will set in the gambling data turkey following stages. The first step in this direction may be to conduct events that will help establish contact with customers. That is, you need to conduct surveys, interviews.
Create a list of questions, identify points of contact. Even if your resources are limited, you cannot rely solely on research data. Consultations with customers and the target audience are essential.
Step 2. Analyze your competitors
When developing a strategy, it is extremely important to understand who your main competitors are and what strategies they use. Study their strengths best strategies for senior living content marketing and weaknesses, as well as pricing, methods of attracting and retaining customers, and their approach to servicing them.
Identify opportunities your company can use to differentiate itself from competitors. For example, if other clothing boutique chains offer loyalty programs, you need to develop a more profitable program. It is also important to convey to the target audience the idea that buying from you, using your program is more profitable than going to competitors.
Step 3. Set goals and KPIs
Before writing down an action strategy, you need to set goals. The goal of the strategy should be measurable, specific, achievable, with a deadline. It is convenient to use the SMART method for this . For example, if you need to increase the average check, the SMART goal may look like this:
When there is a detailed goal, it is easier to understand how contact lists to achieve it. In addition, it is easier to evaluate the effectiveness of the strategy, since there are specific numbers of what we want to get.
Next, the guide describes key performance indicators — KPIs for sales department employees, they will help track the progress of the strategy. KPIs can be different: the number of new clients, the level of client retention, revenue, etc. Also, draw up a sales plan for managers.