Launched in 2011, it was created with the goal of reactivating the economy and became the perfect
opportunity for users to get a head start on their Christmas shopping by taking advantage of unmissable discounts.
In 2018, 83 thousand establishments participated in the Buen Fin, and the categories with the most
sales were electronics, clothing, footwear, computers, cell phones, perfumes and cosmetics.
In total, 112.4 billion Mexican pesos were recorded in sales. For this year, the Confederation of
National Chambers of Commerce (Concanaco) expects a 20% increase in results.
El Buen Fin 2019 will take place between November 15 and 18, and if you still don’t have a clear
strategy to promote your products or services during the Mexican weekend of deals, this article is for
you.
Below we leave you some tips so you can be successful and reach your sales goals using digital channels . Take a look!
4 tips for selling during Buen Fin 2019
Put effort into preparation and planning
One of the most common mistakes in Buen Fin usa telegram data campaigns is the lack of a strategic
plan to make the offers stand out among so many promotions on digital channels.
So something very important is to be clear about the messages you want to convey, the audience you
want to reach , the appropriate channels to reach these people, and the budget needed to achieve the
expected results.
One recommendation is that you have at least 20 days of preparation for the launch of your Buen Fin
campaign, and that you look for success stories from other editions to find out what has worked, to
inspire you to create different things that can attract the attention of consumers .
An excellent example of a company that thought outside the box to create a successful Buen Fin
campaign for the Internet is Famsa.
Google Mexico mentioned it as a success story in one of its Think With Google reports, highlighting
that the company broke 45 years of traditional advertising with a digital campaign that went viral on
social media.
It was a series of videos called “The Infiltrator,” in which an American character tried to discover how
Famsa managed to have such low prices compared to the competition.
With this, the brand generated 26 million views on YouTube. To learn more about the case, we
recommend you access this link .
The point here is to note that such a campaign is not created overnight. It takes preparation and
planning ahead for successful execution. Keep that in mind!
Go beyond discounts
Although offers are the core of this type methods for identifying customer needs of campaign, to gain
the attention of consumers you have to think beyond discounts.
What other benefits can you offer that your competition can’t? How can you create a bond between
the user and the brand so that after the Buen Fin you can build loyalty with this customer so that they
come back to buy from you and recommend your brand ?
One tip is to invest in strategies such as offering free delivery of products , or guaranteeing faster
delivery.
You can also make payments more flexible, accepting interest-free payments in installments and
different methods such as PayPal, bank transfer, the option to pay at OXXO, etc.
But of course, the most effective “strategy” you can have to build customer loyalty is to offer a positive
shopping experience.
This means offering safe ways to buy online , delivering quality products within the promised time
frame, facilitating merchandise exchange processes, and having direct communication channels with
users to quickly respond to their questions and complaints.
Invest in Digital Advertising
The reality for brands today is this: if you don’t pay, bf leads you don’t play. In other words, if you
don’t invest in advertising on digital channels , it’s very difficult to get the expected results from your
campaign.
Something you have to keep in mind is that on important dates such as Buen Fin, ads can cost more
than usual due to the high competition for users’ attention during these dates.
So having well-targeted and constantly optimized campaigns is essential to ensure a positive return on investment .