Every target group is a tribe that speaks its own language. How similar is the text you want to use to reach that target group? Use your imagination and capture even the smallest details!
When a skateboarder talks like a professor
it’s probably hard for anyone to believe that he saw a board anywhere other than in an encyclopedia of urban subcultures. So before you start 99 acres database writing, imagine the person who should speak to the target group through your text .
Then put yourself in the role of the persona – a typical representative of the target group. Now sit them opposite each other. A beginner skateboarder would rather consult a more experienced peer about buying the right shoes, board and clothes than someone who seems like an old-fashioned gym teacher.
Do your texts speak the right language?
Always first realize what role your texts are supposed to play . Should it be a professional in the field? A friend? A mentor? A business partner? Or a “tribal chief” who sets new trends?
Choose a style and topic that fits the overall social networks in 2018 and what will 2019 bring? strategy accordingly. Then get inspired by real people . Going outside, watching a video on YouTube , or going through a few online discussions will help you get to know the heroes and needs of your target audience better.
Be careful! If you are not sure about the lingo that your readers use, consult someone who knows it. A poorly chosen or misunderstood word can shatter the credibility of your text into a thousand pieces.
Give words a human face
You have a finished text in front of you. Before it goes out into the world, read it out loud and imagine what the person who is talking to your target would look like .
The king of the skatepark is not Božena Němcová, so no complicated cyprus business directory sentences and bookish turns of phrase. A business partner should seem serious – here again, be careful with your colloquialisms.
And you will appreciate it if a friend is understanding and doesn’t just lecture you on what you are doing wrong. Improve your work until you feel that your humanized text speaks like a credible member of the given tribe.