As its name reflects, it is a process that consists of categorizing clients into different groups , which respond to their characteristics and particularities. In this way, brands are able to strategically adapt south korea phone number data commercial processes to each of these groups, in order to make them more effective and profitable.
Customer segmentation vs market segmentation
other things, brands have certainty about lgpd compliance guide for small businesses who their consumers are, what they prefer, how much they are willing to spend and what motivates them.
The importance of customer segmentation
Allocating time, resources and efforts to this process is, without a doubt, a great idea.To help you understand the importance of customer segmentation in its true magnitude, let’s look at some of the benefits it provides.
Strategic selection of communication channels
By improving customer service and overall interaction dvleads the customer experience will also benefit .By personalizing and adapting your marketing processes to the characteristics and needs of each group, you will eliminate friction points and strengthen the relationship with your users .