We discussed why it is good to cooperate with an agency on online marketing in a previous blog Before that, it is a good idea to ask yourself a few questions to clarify what you actually want from online marketing. A good agency will ask you these questions anyway.
What is the main purpose of your business?
Although this question may seem unnecessary to some, the opposite is true. The answer is not always obvious at first glance, and it is mom database good to clarify it. Moreover, several others are related to this question.
Where exactly do you operate? Not every company does business throughout the entire country. At the same time, many companies want to expand in the future, and this must be taken into account when designing a marketing strategy.
Is your business dependent on seasonality?
Or “when do you actually operate?” While an internet service provider will want to be promoted practically all year round, an online you don’t know how to handle money toy store invests the most money before Christmas, and a manufacturer of cold medicine invests during the fall, winter, and partly in the spring.
Searches for the topic “toys” throughout the year. Apart from a small increase before the report card, the main boom is in the pre-Christmas period.
What is your target group?
Or better yet: what are your target groups? Many companies do not know their target group at all and still claim “our product is for everyone, like Coca-Cola”. But even this drink has its target groups.
It works with each one differently and addresses them in a different way and channel. Defining target groups is one of the key ingredients for functional marketing.
Who is your competition? What does it do better and what is your advantage? You don’t have to compete hard with your competition. But it’s always useful cyprus business directory to know them, including their strengths and weaknesses.
This may be a bit of a “personal” question for some companies, but it is essential information. Just as you can pay 200 CZK or 5 thousand for a meal in a restaurant, online marketing prices will also vary widely.