In recent times, Digital Marketing departments have found in interactive content one of the best tools to optimize the Customer Experience and, in general, satisfy different types of customers .
What’s more, these content formats have also become a cash cow when it comes to identifying and listening to the Voice of the Customer .
As their name suggests, these materials promote interaction, allowing users to express their behavior, preferences, and other key aspects of business processes.
It is worth noting that your customers were not switzerland phone number data your customers at one point, of course. Therefore, interactive content can also be used to detect the prospect’s preference parameters that will help avoid friction in their experience when they become your customer.
Among the interactive contents that allow extracting valuable data we find the following:
Questionnaires
It involves presenting, in an interactive and dynamic way, questions that you want to ask the user to obtain highly relevant information.
Questionnaires can focus on objectives such as analyzing and measuring customer satisfaction and discovering customer characteristics and preferences.
Quizzes
This type of content is very valuable, as it will allow you to discover how much the user knows about a certain topic or about your products and services.
This way you can measure the level of relevance o how to manage cookies according to the lgpd f your brand and how much consumers study and analyze it.
You will also have the opportunity to identify the key areas in which you need to educate people to make purchases or to get more out of the product or service they have already acquired, promoting satisfaction and loyalty.
An example of an interactive quiz that met these objectives is that of Sears, which created a very interesting material to debunk some myths that customers generally have about washing machines:
Interactive templates
These are functional interactive contents, which generally add value to the user or customer experience.
At the same time, they encourage people to share information dvleads of interest and help them discover their behavior and needs.
Other interactive visual resources
We are talking about infographics , videos and many other materials that allow users to click and even insert comments on points and parts of interest, to discover what motivates them and, thus, get to know them better.
You should also take ebooks into account , as they can be used as bargaining chips to obtain the person’s contact information.
If you create special Landing Pages for this content, you can make them available to the user for free, as long as they fill out a quick form with data that allows you to contact them later to personalize and optimize the sales process .
Once this direct flow of communication exists, it will be much easier to listen to the user and know what they think and what stimulates them.
If you found interactive content interesting as a resource for making your business’s customer voice