You’ve probably heard it said that marketing is the lifeblood of business. But that doesn’t mean that every business should promote itself the same way – every business has different circumstances that need to be taken into account when setting up a successful marketing strategy .
For example: the service sector has an increasing impact
on the economy and it makes no sense to use the same tactics used to promote products; instead, we must adopt specific practices that help persuade customers and meet their expectations.
Regardless of the type of service you offer, knowing uae phone number data and closely following the principles of Services Marketing is essential to stand out in the market.
In this article we will explain why it is so important for your company and how to take advantage of it.
Find out why it is important for your company and how to take advantage of it. Continue reading and learn about:
- What is Services Marketing?
- What are the 7 P’s of Services Marketing?
- What is the difference between Services Marketing and Product Marketing?
- How to apply services marketing?
- How to segment the audience for Services Marketing?
Happy reading!
What is Services Marketing?
Service marketing is a set of tactics that help explain the value of the service and persuade the customer to choose a particular company . It is very easy to differentiate a product from a service. But… what if you had to define the two concepts?
Even if we can clearly distinguish between the two why invest in a strategic analysis for your business? it is more complicated to explain what a service is than to define a product, isn’t it? This challenge also applies when it comes to marketing.
After all, the same service can have different uses, depending on the client’s objective. In addition, the hiring criteria also change.
Competition is fierce, not only from other service and product providers who promise to do more for customers, but also from inertia (when customers give up on a service because it requires too much work).
Among so many variables, Service Marketing is the best solution to ensure that companies of this type do not become hostages to luck when it comes to getting clients .
What are the 7 Ps of services marketing?
A superficial explanation is not enough for dvleads those who want to put this strategy into practice and obtain good results.
You need to understand the principles on which it is based and be very clear about each person’s role in the mission of persuading people to become customers .
You may have heard of the 4 Ps of marketing . But when it comes to selling services, that number almost doubles. Here we will tell you what the 7 Ps of Services Marketing are and how to implement each of them:
1. Product
Ok… We’re talking about services, and the first item is a product? It sounds strange, but the truth is that every service offers a solution that will generate value for the customer, that’s what we call a product.
It is essential that you take into account what product your company sells .
For example, consider a company that does maintenance of any kind. Now, sell the prospect that the customer will have “like new” equipment at a lower price.
Knowing the product, that is, the solution that your service offers, is essential to avoid straying too far from what customers want and, consequently, losing market share .
2. Price
it is even more so, as some subjective factors come into play and, depending on the line of activity, many similar tasks can have completely different values.
Setting a standard based on market values, time spent on the activity, necessary service qualification and other relevant elements can be helpful.
profitability, which is the ultimate goal of the business .