A guest blog by Rimma Sytnik (Senior Digital Marketer of Reply)
Running a startup is hard work. And of all the items on a startup owner’s to-do list, outreach should be at the top of the list. Whether it’s potential customers, investors, partners, or candidates you’re trying to reach out to, there’s no better way to do it than with a cold email .
Cold email doesn’t exactly have bahrain phone number data the best reputation. Aside from the usual claims that email is dead and you need to be on the cutting edge of social media, the “cold” aspect leaves a lot of people… cold .
Well, not only is email alive and well, but cold email (when used correctly) can be a solid foundation for your startup to grow. That’s how we developed Reply, and while we’ve evolved into other channels over time, outbound cold email is still at the core of our business, and it can be for yours too.
So in this article, I would like to How to turn leads into clients! share with you some tips and best practices on how to achieve this.
What is cold email?
Cold emailing is simply sending an email to people you’ve never had contact with before, whether it’s to seek investment, propose a partnership, grow your team, or try to land your first customers .
So, what is the difference with spam?
First of all, this is where I have to tell you that I am not a lawyer (although I have read a lot of John Grisham novels) and what I say is in no way legal advice. Regulations change and you should do your own research to make sure your emails are compliant with the requirements of your country (and the country you are sending emails to if they are different).
A good place to start is to familiarize yourself with US spam regulations or corresponding EU policies . Small details, such as making your contact information visible and being able to unsubscribe from future emails, will help keep your cold emails compliant.
Is Cold Email Right for Everyone?
While I truly believe that all businesse sms to data s can benefit from cold emailing, some will benefit more than others.
However, the key is not whether a cold email campaign is right for you, but whether it would be right for your prospects .
The number one question: Do they have an email address? While this question seems silly, I personally know Cold Emailing old-school CEOs who barely look at their inbox For some B2C companies, your target market may despise computers.
Yet, if your prospects are online, chances are they’re using email.