Brand advocacy often builds much more credibility and authenticity than a traditional marketing campaign. An effective campaign can increase brand visibility , boost consumer trust, and help you convert more customers.
Let’s explore what brand advocacy is and how you can measure the impact of your established advocacy programs.
What is brand promotion?
Brand advocacy is a marketing strategy that businesses and individuals use to attract and convert potential customers . A brand advocate, also known as a brand ambassador, supports your company through positive word of mouth. This can be in the form of reviews, recommendations, or sharing unique content that supports your brand .
But wait. Isn’t that what an influencer does? What’s the difference betweenInfluencer marketing and brand ambassadors?
Brand ambassadorship is similar to influencer marketing in Power of Branding that someone publicly endorses and promotes your brand. However , with theinfluencer marketing, you pay someone to share a gambling data usa campaign that promotes your brand, either as a negotiated fee or in exchange for free products or commissions .A brand ambassador, on the other hand, is someone who supports the growth of your company because they have first-hand experience with your brand and believe in it .
A brand advocate can be one of your customers, a member of your staff, or a business partner . Because they know your company in one way or another, they have insider knowledge and first-hand experience. This makes their endorsement much more authentic and credible.
Influencers can also act as brand advocates, provided you have developed a long-term why invest in a strategic analysis for your business? relationship with them and they have a genuine knowledge of your brand and the products or services you offer.
How to measure the impact of your promotional programs
As with all forms of marketing, it’s important to monitor the progress of your efforts. Here are a couple of ways to measure the impact of your branding programs.
Measure your engagement rates
The best way to see how your brand advocacy program is impacting your marketing efforts is to measure your social media engagement metrics . This will help you determine the reaction your advocates are generating around your brand.
Is your content getting shared more? Are people commenting on or liking your posts? What are people saying about you?
It’s also important to make sure that the influencers endorsing your brand have the right profile . Do their interests match those of your brand? Is their audience likely to be interested in what they say about you? This is important because the more an endorser’s followers align with your brand, the more impactful their endorsement will be.
A good way to check this is to use Influencity’s influencer marketing platform to search for suitable candidates for your brand advocacy program. For example, you can use the healthy lifestyle interest filter to search for influencers who target this particular niche market. Or you can use different tools to calculate brand affinity and make sure that an influencer hasn’t previously liked or promoted brands that might contradict your own brand’s key message.
With the right demographics and interests, you should be able to generate enough engagement to increase your sales and conversions.
Check out customer reviews
It’s also important to know customer feedback and comments to Power of Branding andorra business directory understand what they think about you and how your branding program is impacting customer experience.
The best way to do this is to conduct an audit of all the feedback you’ve received so far . What feedback has your customer service team collected? Are there new reviews on your social media pages? Are the reviews positive or negative? Has anything changed since you launched your brand advocacy program?
It’s important to be proactive here too. Ask your customers to share a review or testimonial once they’ve made a purchase . Share surveys to gather valuable feedback. You can then use this feedback to identify what people like about your brand and what areas of your business you need to improve. You can also calculate the impact your brand advocacy program has had on customer satisfaction and whether your advocates are helping you build a database of loyal customers.