Conducting a fake follower analysis is an essential step in the influencer research phase. It helps you determine whether an influencer’s audience is made up of real followers or whether they have inflated their profile by purchasing bots or fake profiles . This is important because thesefake influencersThey can do a lot of damage, both to your campaigns and to your brand in general.
Whether you use a influencer marketingtraditional as if you use tactics such as thosewhitelistsof influencers, it is essential to carry out an analysis of fake followers.
Here are five key benefits of conducting a fake follower analysis.
Fake influencers can negatively impact your ROI
A fake follower analysis can help you determine if an influencer is really as influential as they claim to be , or if their profile is fake or falsely inflated.
For example,Influencity’s Follower Quality metricIt takes into account a overseas chinese in europe data number of aspects, such as engagement
rates, followers’ activities, and followers’ profiles. If an influencer is fake or their audience is not very active, the content you share through them
will not generate ROI . In fact, according to recent studies, fake social media bots and scammers on Instagram are scamming brands more than
100 times.200 milliondollars a year . A fake followers analysis will help you find influencers who can deliver on their promises and protect your investment.
Influencers with fake followers can damage your reputation
If your target audience suspects that you are working with influencers with fake followers, then it can seriously damage your reputation and
credibility. It could be seen as misrepresentation and the negative image could rub off on your own brand . Plus, even if you claim ignorance, it will
make your brand look unprofessional if you don’t make sure to do your due diligence.
A fake followers check will help you find genuine influencers who can build successful campaigns . This is the best way to build a strong brand
reputation and increase your visibility organically.
Authentic followers interact with your content
As we mentioned above, real followers are much more likely to engage with your campaign, as long as the content is engaging for them. Not only
because they are real people (and not bots), but also because organic audiences help build authentic brands . Consumers buy a brand or product if
they believe that other people are genuinely interested in them. That’s why online reviews and recommendations are so influential today.
When you work with an influencer with a real and active audience, their followers apps for editing photos on instagram will have an emotional connection with them and engage with their content . This is the key to a successful campaign. In fact, transparency and authenticity have never been more important. The more authentic your influencer is, the more authentic their content will be and the more real followers will engage with it.
Fake followers can get you blacklisted
Nowadays, most social media platforms use algorithms to detect and remove andorra business directory fake accounts . Instagram, for example, knows the exact signs to look out for and regularly scans for fake accounts.
If you work with an influencer with fake followers, or worse, fake follower buy fake followers to falsely inflate your own brand page, then there is a high chance that you will be removed, suspended, and blacklisted from these apps . Not only will this greatly reduce your online presence , but it can be incredibly damaging to your brand’s credibility and reputation . It’s really not worth the risk.