Your website or landing page is the flagship of your company. If you want to provide your customers with current and relevant information, Optimized websites as a guarantee the website is indispensable. Communicate important information there, such as product availability or delivery times. An FAQ section tailored to the situation can also be useful now.
In order for customers
To be able to contact you quickly when necessary, you should ensure that they have the opportunity to do so. This applies not only to contacting you, but to all information and offers that you make available online. Make sure moj database that the user, and therefore your customer, can access the information they want quickly and easily.
Check whether the existing contact options are practical and sufficient. At the moment, it makes sense to adapt existing contact offers to the situation and, for example, to enable the integration of live chats. In order to achieve optimal usability and user experience, Optimized websites as a guarantee the target group and their changing requirements and needs should always be taken into account.
Effective crisis communication with mailings
Communication is one of the most important we discuss our lives, our passions, what we’ve learned factors in times of crisis. It can be used very effectively in email marketing. Many B2Bs are currently reducing budgets and pausing projects. However, dialogue with customers, partners and employees should continue. This can be done easily with a newsletter, for example.
Mailings give you the opportunity to provide your recipients with information. But they also have another effect. They convey security. Continue to send newsletters, but adapt the content to the current situation where necessary.
In addition, use factual company information mailings to inform people how you can be reached in the near future, how projects are being handled sms to data and. Optimized websites as a guarantee even if nothing has changed, emphasize that operations are continuing as usual. Make sure you address people in a positive manner and increase trust by showing how you as a company are reacting to the circumstances in these times.