1. UI/UX in Consumer-Centric & Business Apps
Successful consumer apps have stellar graphic design and visually pleasing aesthetics that make people feel great when using them.
These apps take advantage of various features provided by the mobile OSes, such as gestures, widgets, animations, etc. Every user action provides brazil telegram data some form of feedback that builds into this positive experience of running a well-designed app.
Enterprise apps focus more on productivity.
Therefore, even though they are heavily influenced by engaging consumer apps with great UI, the design comes second in most enterprise solutions.
In most cases, employees are supposed to use business apps regardless of how they make them feel. This is just how modern businesses operate in recent years.
It should be noted that in some areas where competition is particularly high, e.g. in the CRM software market, businesses are trying to propel their mobile solutions by applying the same design principles as in consumer apps.
Even so, these particular enterprise apps usually lack any custom elements (animations, custom navigation, etc.) and instead stick with so-called native UI/UX building blocks.
“Good design is as little design as possible.”
– Dieter Rams
2. Purpose of Apps: Consumer vs. Business
Consumer apps like Instagram or Bitmoji thrive for the most part because they entertain us. If you check the App Store & Google Play charts, you will see it’s mostly entertainment and social networking apps. In fact, both Apple and Google had to separate games into a different category in their app stores at a certain point to give room for the rest of the apps.
Top Apps by U.S. Downloads
Source: SensorTower
Enterprise apps serve specific business purposes how to align your b2b email automation with sales and marketing that vary from one company to another. The main goal is that an employee should be able to solve some work-related tasks or make decisions anywhere, anytime.
For example, Salesforce offers its mobile app to unify its collaboration platform Chatter, CRM, custom apps, and business processes into a modern experience. This enterprise app allows sales managers to get their job done and close more deals wherever they are.
Enterprise apps are used by employees within an organization to achieve specific business goals while consumer apps are designed for personal use.
3. Availability of Mobile Apps
Consumer apps are publicly available through App Store and Google Play. There are also many other app stores with Android apps, like Amazon Appstore, Samsung Galaxy Apps, etc.
The idea is that any user with a compatible smartphone can download an app and become its faithful disciple. In fact, companies spend tons of money on email leads database App Store Optimization to make sure their apps will get enough user traction and eventually will start turning in some profit.