Do you know what performance media is? Have you ever heard of this term? This is another powerful strategy that gives power to digital marketing. And since everything changes all the time in the virtual environment, we must be alert to keep up with it to your advantage these transformations.
Some time ago, talking about paid ads on Google and Facebook Ads was out of the question. After all, it was not recommended by marketing professionals. But nowadays the scenario has changed, because when these paid campaigns are associated with other forms of marketing, they can be very powerful.
That’s exactly what I’m going to talk to you it colombia phone number data to your advantage about today: performance media and how it can help you. Want to learn more about the subject? Keep reading!
What is performance media?
Within marketing, there are several processes that must be used and are already known by many. Within this broad concept, there is performance media, which is within the paid advertising segment .
It consists of a type of advertisement that is not paid with a predetermined amount, like Google Ads, but a variable amount. In other words, it will depend on the performance of that advertisement.
Therefore, when carrying out a type of performance campaign, your audience must be segmented beforehand. After all, if you reach your defining the target group audience, your results will also be good, right?
Campaigns made in performance media it to your advantage are advantageous and bring positive results, because by analyzing the ad metrics such as views, likes and clicks it is possible to have a broad view of how they performed and what the results were.
Why use performance media?
Combining digital marketing practices to generate organic traffic with paid ads is extremely important and recommended. As long as these campaigns are consistent with your objective, it is a positive thing for your business.
One of the main reasons to use performance media is to be able to accurately measure your results . Therefore, having the opportunity to invest in an ad and know exactly how it performed is a huge benefit!
The information you will get from your analyzed it to your advantage metrics is very powerful and will guide you towards the next marketing actions in sms to data a more assertive way. In addition, the segmentation of these campaigns contributes to their success.
Another point to highlight is that, by knowing what is working, you can direct your resources to what works best for your business. This is a determining factor in optimizing the return on your investments in digital strategies.
How to plan a performance media campaign?
See below the step-by-step guide on how to plan a performance campaign:
- Have a very well-defined strategy, as it it to your advantage is essential for your campaign to bring the expected results;
- Direct your campaign towards its main focus, choosing the bids and the result you want to achieve;
- Before defining your campaign’s target audience , carry out a market analysis to accurately identify the people you want to reach.