In the first part of our two-part series, we looked at the most common problems that can complicate the operation of marketing departments, and the two pain points that result from them. We focused primarily on the lack of a marketing strategy and low data quality. Today, we will look at four more critical points that negatively affect the effectiveness of marketing activities.
1. 1-2-1 communication instead of carpet bombing
Companies want to communicate with their customers, but gambling data mexico sometimes they don’t know how to do it and don’t use the most valuable thing they have – customer data . You’ve probably experienced a carpet bombing yourself. It usually goes like this: Marie is a long-time customer of an online perfumery, where she essentially only buys hair products for women. The perfumery enthusiastically stocks a new brand of perfume for men and recklessly communicates the news to all the emails it has in its database.
2. Journey-based communication and the use of omnichannel
Marketing HUB can be connected to all how to increase your website conversion rate: 9 effective actions online and offline communication channels. Based on monitoring history on social networks, branch network, mobile application, SMS, email, WhatsApp, Marketing HUB suggests next steps, offers the ability to generate leads and monitor analytics. Salesforce Marketing Cloud makes it easier to set up marketing communication and is among the global leaders in its category. If you would like to learn more about omnichannel communication, read our article.
3. Customer segmentation
Every marketer should have the ability to segment customers on hold. Therefore, based on various types of data, such as profile, transactional, and behavioral, without having to write complex SQL queries and expensive data analysts.
4. Insufficient testing of communication content and optimization.
Marketing is not an exact science, and what works for one thailand data customer may not work for another. Each target group has different buying behavior and priorities, which is why marketers must invest their time and effort in testing. Testing allows you to identify and optimize the most effective communication strategies, which leads to a higher conversion rate and higher return on investment. A/B tests help you better understand the behavior and preferences of the target group, which allows you to create more relevant and personalized content. Testing also minimizes the risk of making bad decisions and investing. Therefore, in ineffective campaigns, saving time and human resources.
Marketing automation is not a passing trend and it is not worth neglecting. If you haven’t started yet, it’s high time, because innovation and competition never sleep.