The way marketing worked a decade ago is fundamentally different from the way it works today, and they are essentially two completely different fields. Innovation and technology are advancing by leaps and bounds, and each of us is exposed to thousands of marketing messages every day. For this reason, companies should strive for maximum real-time personalization of content to increase the likelihood of conversion.
At Enehan, we are well aware of the increasing interest of customers in marketing automation, based on the growing demand for effective marketing solutions. Therefore, a year ago, we established the Marketing Automation department in the company, which processes client requests for marketing communication tools.
In this two-part series, we’ll explore recurring issues that plague our clients and that fundamentally impact their progress in their marketing automation efforts. In the first part, we’ll provide an overview of the most common shortcomings and the first two pain points resulting from them.
What could be causing problems in your marketing efforts?
You have data in silos – data that is scattered across chinese overseas asia database multiple internal programs across a company’s departments is just as useless as incomplete data. If departments don’t communicate with each other and don’t offer a holistic view of the customer, we can consider all marketing activities to be “trial and error.
What can these shortcomings cause in your company’s marketing?
Let’s take a look at the most common pain points of marketers in the Czech Republic.
Lack of a comprehensive marketing strategy and definition of goals
Marketing without a strategy is just “trial and error”. Business owners often rely on intuitive marketing management without clearly defined goals, which ads is that you can fill in all the data you need usually leads only to below-average results, as Lukáš Pudil from Česká spořitelna reminded at this year’s Digital Transformation Summit . In addition to the problems mentioned above, in this case, companies are struggling with insufficient human capital or poorly set goals, which are also difficult to measure. Individual activities do not fit into a comprehensive plan and do not contribute to the desired goal. The result is a waste of money, human capital and time. Our consultants recommend setting the marketing strategy correctly in the initial phase and updating it every year based on the results so far.
What can these cause in your company’s marketing?
Data quality is key to increasing the effectiveness of marketing campaigns and building complex decision-making processes (customer journeys). Consistent work with data, eliminating duplication and appropriate integration between internal systems thailand data will help improve the customer experience. Data is a key ingredient for creating relevant personalized content , which has a positive impact on increasing client loyalty and campaign conversion rates. For example, Salesforce Marketing Cloud contains functions that will not require you to edit data manually, but will provide you with a number of automated tools that will help you clean the database and maintain it in good condition. Thanks to a quality database, we can communicate with the right target group.
In the next installment, we will reveal four more marketing automation pain points. Don’t miss it and follow our blog .