Motivation, objective, aspiration, desire, battle car, burden or, if possible, nightmare. In any of these ways, the need to sell for companies can be seen . It becomes an essential reason for being, as is finding the ways and means. But today there is a nuance that must not be overlooked along the way: convincing through trust to make a purchase decision . It is useless to try to sell, no matter how good the arguments we think we have, if we do not place in the message and in the product or service itself a human and convincing charge of its need . And the key is in the people.
In the global world of social media
Those who are simply purchasing decision individuals in the street become real leaders on the internet. In fact, nine out of ten users follow brands in order to stay informed. So that’s where you need to be, right now. And it’s by understanding the magnitude of the context and the significance that you need to bet on influencer marketing . The board is already on the table. Place your bets, gentlemen.
When it comes to brands
Facebook continues to be the king. It is the network with the largest skype databasevolume of users and the one that is
being best used by companies to promote their purchasing decision products and services. YouTube and Twitter follow
closely behind. One of the most significant data when it comes to betting on social networks to make a strategic incursion
by companies is, without a doubt, the frequency of use of these networks by their followers.
Although their main purpose continues to be to stay in touch with their loved ones, with the world or with information,
they are increasingly familiar with finding advertising proposals on the different platforms. Thus, the time that a user
spends in front of their screen (be it a tablet, smartphone or computer, 24 sales phrases to inspire your team’s work whether on the road, while working or relaxing at home) can literally be gold.
In this sense
The majority of Facebook users use the website daily and consult it for an average of four and a half hours. Twitter and
Instagram users, on the other hand, consult each application for approximately four hours five days a week, and
YouTube, slightly less. The most popular time slots are afternoon, evening and midday, and the most popular areas are
technology, culture, beauty and food.
Reading, beyond the success of social networks, is the great number of opportunities that open before our eyes. And not
only to insert offers, but to knock on the door of each individual germany business directory directly and in a practically personalized way. We are talking about treating each follower and potential buyer in a unique and special way toturn him into something much more than a client: into a loyal friend. And this is achieved by treating the network’s opinion leaders as what they are,influencers.