The late Gary Halbert once said something like this: “If you want to open a fast food restaurant, what do you have to do to get sales? Make a special burger? Plant clowns in the yard? Maybe a big-budget advertising campaign? NO! First of all, find a HUNGRY CROWD! ”
And Gary was damn right about that, don’t you think?
Well, for example, I often visit small towns where there are very few catering establishments. Frankly speaking, you can only dream about the service there. thailand telegram At best, they will simply serve you, at worst, they will be rude.
Are there any customers in these establishments? Yes, of course. There is simply no other choice.
And remember how you come to a cafe at the airport and buy water for unrealistic prices. And there is nowhere to go. You want to drink, but you can only buy it in establishments certified by the airport.
However, this is pure monopoly.
We have somehow gotten used to the fact that monopoly is bad. That is what the classics of china leads business literature always tell us. However, admit it… as an entrepreneur, sometimes deep down you wish that you could be a monopolist in your niche for a little while. “If only I could get rid of the competitors… then I would be able to get going,” you think. So why not?
Where do so-called “hungry crowds”
Usually arise? In immature markets, when demand exceeds supply. During radical changes in legislation, when, for example, some kind of license is introduced and notaries experience an influx of clients. In markets where there is a strong “pain”. For example, the market for urgent legal services, when “everything was needed yesterday”. the image dominates social networks Here we can also add the hobby market, where people are ready to fight for an “interesting specimen”. For example, musicians, collectors or fishermen.
Your job as an entrepreneur is to find such a market. Or to create one.
People from retail who sell clothes, perfumes or building materials often contact me. They immediately become stupefied and say: “Well, this doesn’t work in construction, look at how many competitors there are here . ”
I’ll be honest, it certainly doesn’t work with the standard approach. Unless you’re the only hardware store in the area.
But that’s why we are marketers, to look for non-standard moves. Those that competitors haven’t thought of yet.
For these purposes, it is necessary to create a competent USP (unique selling proposition). I have already conducted more than one training on this topic and most of the participants were really able to successfully occupy their niches, where they are attacked by “hungry crowds” of clients.