Google is constantly evolving, subtracting and adding new features for local businesses and their customers. The most recent and successful What Plumbers Need to Know search results feature is Local Services Ads for Plumbers .
Currently, Local Services is one of the main channels that contribute to Google paid advertising. They also play an important role in digital marketing for plumbers.
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What is Local Services Advertising? And how is it different from Google Ads?
Local Service Ads are a pay per lead platform, rather than the typical pay per click (PPC) ads that are often found in plumbing ads. While they about advertising consultants copyright may be different, both are owned by Google and appear in search results. The image below is an example of a Google Local Service ad.
Advertising local services
Another difference between pay per lead and PPC is what you pay for. With PPC Ads, you pay Google to send traffic to your site. But with Local Service Ads, you pay Google for verified leads.
Google’s local services will provide potential customers with your business number without leaving the results page. Instead of having to visit your website, Google provides them with a sample of information from your website that helps them decide on the results page.
Local service ad snippets include phone numbers, days/hours of operation, customer reviews, and service area.
It’s important to understand that when clean email comparing Local Service vs. Google Ads, they are not mutually exclusive. Instead, they complement your advertising efforts and help you market your business to a larger audience.
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Take advantage of local plumbing service advertising and stop losing potential customers to your competitors
Plumbing companies can benefit greatly from investing in local advertising of their services. Here are some of the benefits for your business.
- Available Leads : Local services advertising is more cost-effective than pay-per-click advertising in most areas of the US (more on the cost of local services advertising later).
- Google Guaranteed Badge : Google has a guaranteed badge for local service advertising. This Google Guaranteed Badge for Plumbers helps potential customers feel more comfortable doing business with you.
- High Search Visibility : Local Services ads appear at the very top of Google search results, both on mobile and desktop. In fact, they take up the entire screen when you start searching until you scroll down and see other results. This high visibility makes Local Services a top option for plumbers looking to increase leads and sales.
- , you can choose to forgo the payment or get your money back from Google after payment. This verified option will help you manage your ad spend and improve your ROI.