The best way to help consumers email data stumble upon your content is to develop a keyword strategy for your blog. If you’ve read anything about SEO , you probably know the role keywords play in search engine optimization. Tips for Building a Keyword Strategy in Blogging . But we’ll show you how to identify keywords and build dynamic, high-performing blogs around them.
How Does Keyword Strategy Change Blogging?
When you research keywords, you are actually researching the search engines’ questions. It’s not bitcoin database just a word, it’s a phrase or question. When you build your blogs around these queries, you are answering your customers’ questions before they even reach out to you.
In contrast, your previous blogs build a contact database in wordpress – using plugins may have focused on topics you thought were important or shared personal experiences. While these types of blogs are often interesting to existing customers, they generally do little to attract new potential customers or alleviate their concerns about purchasing your products or services.
This doesn’t mean you should avoid all topics that aren’t related to customer questions. Sometimes these other types of content are great for getting attention on social media or encouraging email opens. Different blogs may use different strategies.
But a keyword strategy will help you find customers when they search for information related to what you have to offer.
How to find keywords?
You can start with free tools that will help you find keywords and questions related to those with this tool you can take advantage words. Start by entering your company’s main keyword into Google Keyword Planner under Discover New Keywords.
For example, if I start with a general term like “shoes,” Google will return results for Nike Air Force 1, Jordan 1, Nike Shoes, Sneakers, Ugg Slippers, and more. You can use these results to narrow your topic and learn more about how a shopper might search for your products.
Once you’ve selected a set of keywords that relate to your main offer, you can head Tips for Building a Keyword to the Answer the Public section to understand what questions people might be asking related to your keywords.
For the broad term “shoes” you will get results like:
- Will the shoes stretch?
- What shoes to wear with mom jeans?
- When Shoes Hurt Your Feet
- What shoes are made in the USA?
- Why do shoes rub my heels?
- What shoes make you taller?
- How shoes should fit
- Can you wash shoes in a washing machine?
Do you see what a huge pool of blog content you can extract from a simple query hindi directory related to your products and services?