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Turn Abandoned Shopping Carts into Revenue with WhatsApp during Seasonal Sales

Why do shoppers so switzerland whatsapp number data
frequently add products to their cart only to stop short of completing their purchase? Motivators range from simple distraction to checkout friction, unexpected shipping fees, or last-minute fear of missing out on a better deal. In 2023, value remained a top priority for many consumers, 52% of whom felt less secure financially than in previous years.2 That means many seasonal shoppers are actively seeking out discounts, which they may continue to do even after loading up a cart.

To address these various scenarios, merchants need a personalize approach to cart recovery that adds value—not more friction—to the purchase experience to reach the desire outcome of conversion.

 

How to convert abandoned carts into sales (and happy customers)

Once customers have linkedin sales navigator
opted-in to hear from your business on WhatsApp, you can bring them back to help generate sales by reminding them about products they left behind in their shopping carts.

WhatsApp enables you to deliver highly personalize marketing message campaigns automatically driven by abandon cart events from your website or app. Messages can feature images and details of cart contents to remind customers what they’ve left behind. And they can link directly to the shopper’s cart. The goal is to make it effortless for your customer to complete their purchase.

You can easily send sequence messages that culminate with a discount, free shipping. Or other incentive to seal the deal.

Explore more ways to drive growth during seasonal sales peaks

Cart recovery is a fax list must during big sales moments, and it’s a vital component of any ecommerce strategy. But it’s only just the start.

Do you want more customers to take advantage of your promotions? Or maybe you want to convert more digital traffic into in-store sales? WhatsApp for Business can support many of the business outcomes you care about most by helping you:

Run personalized promotions
Increase lead generation
Automate consultative selling
WhatsApp gives you a versatile and familiar channel to re-engage shoppers. Link directly to their abandoned carts. And encourage them to complete their purchases with targeted incentives when necessary. Best of all, with the WhatsApp Business Platform. You can automate the process at scale.

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