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Flows (now available for both Android and iOS devices), brands will be able to unlock more flexibility and functionality on the platform than ever before — removing a great deal of friction while efficiently addressing customer needs.
Previously, a business might interact with a consumer with a number of back-and-forth messages, or by leading the customer to an external sales portal or website. Now powered by Flows’s customizable building blocks (called “Components”), brands can create tailored, personalized experiences for their users without the need for heavy technical lifting.
As you can probably imagine, Flows provides a number of practical applications for businesses. There are a few ways brands can use these blocks to improve the customer experience – but bear in mind, it’s hardly an exhaustive list.
Sefamerve
Sefamerve, a leading what is ubersuggest
women’s fashion retailer with sales in over 70 counties, initially leveraged WhatsApp as a support channel. After exploring their options with Flows, the company created a seamless shopping and checkout experience, all accessible within their customer’s chat box.
In just four months, the team rolled out features like account creation, product search, and add-to-cart workflows, with the results largely speaking for themselves:
- 158% increase in conversions
- 2.6x more revenue
- 80,000 products made available for purchase directly through WhatsApp.
Lenovo
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Lenovo wanted to refine its appointment booking process in Indonesia. The team employed Flows to allow customers to effortlessly manage technical service appointments within the app — eliminating the need for external links or otherwise cumbersome additional steps.
The results?
- 8.2x boost in conversion rates for bookings, compared to their website.
- 44.5% increase in customer engagement on WhatsApp.
- Notable industry recognition, including the 2023 Service Quality Index Diamond AwardImpressive as these results may be, one of the top benefits of Flows is that you won’t need a team of developers — or complicated technical builds — to get started. Beginners can start out with short and simple flows for use cases like lead generation , and expand to broader applications over time.