The fact is that the question, the data and the allusion can be totally static.
But your goal is a dynamic Reason for Outreach (RFO) that changes depending on the contact.
So here’s what your SDRs need to do.
For each decision maker in the Level 2 file, add a “Reason for Outreach” column .
icebreaker for account based marketing linkedin
Then visit the Linkedin profiles and websites of these people to find information that might be useful to you as an RFO .
It could be something like this:
“ Scrolling through Linkedin I came across your most recent post about how difficult it is to truly align sales and marketing teams .”
The entire email will look like this:
RABT Example (Tier 2)
Hey John,
RFO : I’ve come across your latest Linkedin post about phone number library how difficult it is to really align Sales and Marketing Teams
Question : Have you already tried to implement Account Based Marketing in your company?
Backup with data : We implemented this cmb directory system for one of our clients last year (similar to your business).
They grew their closing rate by 20%: {link to the case study}
Tease your Solution : If you are looking to maximize the efficiency of your sales & marketing team, this is definitely the way to go.
Our Agency is specialized in implementing ABM. So linkedin sales navigator if this system has picked up your curiosity: feel free to reach out to me.