Message to send to Tiers II & Tiers III
I asked <Tiers II name> who to contact to talk about talent acquisition challenges at <account_name> and she gave me your contact.
<insert pitch>
Best, JB
By making the connection, you demonstrate to the top executive that you don’t come from nowhere: you already have one foot in the company .
You can’t complain about
the quality of your leads if you generate them yourself.
Why isn’t your sales team doing their own lead generation?
This is the tactic used by Lemlist .
I find it very intelligent and quite simple.
fullstack enterprise developer framework
Instead of having growth marketers, SDRs and Sales special lead teams, they simply have their Business Developers take care of the entire funnel .
ICP Definition
Scraping
Enrichment
Copywriting
Closing
Account Management
They even push them to develop their personal cmb directory brand by starting YouTube linkedin sales navigator channels or posting on Linkedin.