When setting up a persona, you need to keep the following points in mind:
- Don’t make it your “ideal company image”
- Don’t put in preconceived ideas or preconceptions
- Don’t just create it and leave it, but review it regularly
We will explain each one in detail.
Don’t make it your “ideal company image”
The biggest mistake people make is to create a persona that is just an ideal user image that suits them best.
If you only reflect data that is convenient for telegram data your company, or if the persona is based on the company’s existing products, it will be out of touch with real consumer needs.
It is important to remember that personas should be based on the “reality of the customer” and not the “ideal company .”
Don’t put in preconceived ideas or preconceptions
The assumption that “If it is XX, then it must be XX” will narrow your perspective and cause you to overlook needs.
To avoid preconceptions and sales ops: complete guide to boosting sales team productivity assumptions, it is recommended to make use of actual customer feedback and objective data from third parties.
Don’t just create it and leave it, but review it regularly
A persona is not something you create once and then forget about.
Over time, the image of your user may change little by little.
Regularly review your personas to keep up with social changes.
Creating a persona, or a fictional user profile that seems real, can have many benefits in marketing.
It not only creates a common understanding within the company, but also allows you to provide products and services that are attractive to customers.
Please read this article to understand marketing list personas and use them in your marketing.
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