As mentioned above, Google Optimize has been a useful tool for easily conducting A/B testing, but Google has announced that Google Optimize and Optimize 360 will no longer be available after September 30, 2023.
You will be able to continue running tests and personalizations until this date, but all tests and personalizations currently running will end on September 30th.
Additionally, after support ends, you will no longer have access to your website experience estimates and raw historical Google Analytics data.
The reason for the end of support is explained as follows on the Optimize Help page ” End of support for Google Optimize “:
Why are we ending support for Optimize?
We continue to work to help businesses of all sizes improve their user experience.
We’re also investing in third-party A/B testing integrations for Google Analytics 4. We
‘re focused on bringing the most effective solutions country email list and integrations to our customers, especially as we look to the future of Google Analytics 4.
Optimize has been a popular tool for many years, but it didn’t offer enough features and services for testing that our customers needed. That’s why we decided to invest in solutions that work better for our customers.
In other words, the decision to end complete guide to buyer personas: attract, convert and retain more customers support is likely due to a plan to update the app in conjunction with the introduction of Google Analytics 4 (GA4), the next-generation version of the current Google Analytics (UA) .
If you already have a test plan in place, we recommend you migrate early.
Preparation for using Google Optimize
Google Optimize will be discontinued on September 30, 2023, but you can still use it until then.
Here we will explain the steps to use Google Optimize.
To use Google Optimize, you need to do the following:
- Creating a Google Account
- Registering Google Analytics/GA4
First you need to create a Google account.
Also, since Google Optimize requires marketing list integration with Google Analytics, make sure you also register for Google Analytics.