The lower an item is in the order of delivery, the more impressions it will receive. This is because when you open the chat screen, it is displayd from the speech bubble at the bottom, and the items at the top cannot be seen unless you scroll down. Therefore, the first text often receives significantly fewer impressions than the third image.
So it’s important to convey your message through images rather than cramming information into text.
Impressions and click rates for card-type messages
Next, we will explain the key points to consider when using card-type messages using actual cases.
The number of impressions varies greatly depending on the number of cards.
Card-type messages are displayd from the left c level executive list dge, and unless the user is interestd and scrolls down, the images on the right are not displayed, so the further to the right the image is, the lower the impressions. Below is a graph showing the percentage of impressions up to the 9th image when the impression of the first image at the time of a certain delivery is 100%.
Does the number of cards affect click-through rates?
On the other hand, the change in click rate does not have much effect on the order of the card types. Below is a graph showing the click rate of each customer focus: a complete guide to putting the customer at the center of your business image of the card type during the above distribution.
In this delivery, the eighth image had the highest click-through rate, about seven times higher than the item with the lowest click-through rate.
As you can see from this, the image to the left of the card type does not necessarily have a higher click-through rate, but rather the image and content determine whether or not it is clickd.
However, no matter how high your click-through rate is, if you cannot get impressions in the first place, you will not get many clicks, so it is recommendd that you place the images you want users to see on the left side.
Open rates of messages at different delivery times
On LINE, the open rate varies greatly depending on the recipient.
Investigating competitor delivery times
Here is an example of a company that we support in operating their official LINE account, where they came to us for advice on how to increase the open rate. After discussing the current situation, one of the points that concernd us was that marketing list the delivery time had hardly been changd at all. Therefore, we investigatd the accounts of competing companies to consider effective delivery times. Below is a graph summarizing the delivery times of five competing companies over a two-month period.