Amazon Advertising attribution makes it possible to measure the ROI of our ads. But to interpret the data correctly, we first need to know what exactly it measures… and it’s not as easy as it sounds.
Within the Amazon Advertising system, we have three different control panels: Seller Central, Advertising Console (formerly known as Amazon Marketing Services or AMS) and Amazon DSP. Each of them has its own particularities and performs attribution differently, but don’t worry! In this congo email list 100000 contact leads we explain everything.
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Amazon Advertising Attribution: Seller Central
In Sponsored Product campaigns , attribution is based on a 7-day period from the click, explains Trevor George . That is, if a how much does it cost to create a sales funnel? clicks on an ad and purchases one of your products 7 days later, the sale will be attributed to the ad. If they have clicked on multiple ads, it will be attributed to the last one.
For Sponsored Brand Ads ( SBA) campaigns, the campaigns are measured based on a 14-day period agent email list the last click. As with Sponsored Products, the sale is attributed to the last ad the user clicked on.
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Another very important thing to keep in mind is that Sponsored Brand Ads apply a feature called “Brand Halo” .
With Brand Halo, Amazon attributes any sales from any of the brands listed on the product. In the case of licensed brands, things get even more complicated, as Amazon could attribute sales to the listing of products from other brands that have an item under that license, even if the product sold has nothing to do with it. Therefore, we must be very careful when accepting sales attributions with Brand Halo.