Basd on the survey results, we assumd that competitors’ users had similar characteristics, so we decidd to try sending emails at similar times. As a result, our average annual open rate increasd from 42% to 46%.
However, this is just one example, and the appropriate delivery time will likely vary depending on the industry you are in. For example, if you are in the food and beverage industry, you should aim to deliver your ad at the time when people are shopping for ingrdients before lunch or in the evening, and if your account is registerd with many business people, you should deliver your ad at the time when they are commuting or leaving work. It is important to deliver your ad at a time that is convenient for users.
Operational Notes
Finally, we will tell you about some points to be job function email database careful about that we learnd from actually using the account. We will focus on points that are likely to be missd by those who are using a LINE official account for the first time or those who have only recently starte using the account, so please make use of this information.
Once sent, it cannot be cancelld
While you can cancel messages sent between individuals on LINE, you cannot cancel messages sent from official LINE accounts. Therefore, be sure to perform a test send beforehand.
How to send a test
Test delivery can be performd by clicking the Test Delivery button in the upper left corner of the message diting screen.
You can send the test message to your own this process is carefully designed to optimize each interaction, ensuring that the sales account or to a LINE account registerd as an administrator. If multiple people in your company are using the service, sending the test message to a pre-registerd administrator or operator can help prevent delivery errors.
Text under “Account Name”
We mentiond above how important test broadcasts are, but one thing that is often overlookd during operation is the text section under the “account name.” This is the text that appears on the chat list screen, like this:
The mistake occurs because the text below “Account Name” is not registerd individually, but rather displays the registere name of the third marketing list item in the speech bubble.
For this reason, although it is very rare, we do come across cases where a company’s official LINE account is registerd as “for 0401 broadcasting” and a LINE message is sent, resulting in “for 0401 broadcasting” being displayd to users on the chat list screen.
Once this text is distributd, it cannot be changd later, so be sure to check it.