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boosts the key metric for every business: revenue. Whether it’s saving money by creating more efficient customer care interactions, making your sales process more engaging, or increasing the effectiveness of your marketing efforts, business messaging boosts revenue across the funnel. 34x increase in ROI. 33% reduction in call center volumes.1 50% increase in customer satisfaction.2 Sounds good right? These are just a few of the successes businesses have seen using business messaging.
Convincing customers to take the plunge from “just browsing” to a paid customer is a constant struggle. With business messaging, you can offer customers the opportunity to engage in a conversation instead of heading to a static, impersonal landing page or product list. You can provide them with the exact information they need, and convince them to become a customer via a casual, familiar platform.Curious how your business could benefit from messaging? Read on and we’ll show you!
Sales
Offering quality make money with a blog
communication on the customer’s schedule can entice them into offers and products they may have otherwise ignored. Let’s look at some examples of how business messaging can impact sales.
Higher engagement means higher conversion rates. The always-on nature of messaging ensures customers can interact on their schedule, allowing your business to connect with them at their most receptive moments. Nissan of Saudi Arabia recognized this, and integrated messaging into their social media presence. Within six months, they achieved a 34x increase in ROI and attributed 32 cars sold directly to WhatsApp.4
Existing customers can account for over 60% of a company’s purchases.5 You already have the data on their preferences. Notifications featuring seasonal offers, personalized deals based on purchase history, and new product alerts bring customers back into the conversation and help secure additional purchases. These buyers have proven their interest in your products, and messaging can help keep the conversation going and revenue flowing.
Asynchronous
Respecting peoples’ fax list chedules is crucial for any business. You don’t want to take up any more of their time than needed, especially with long, drawn out phone calls. Chat on their schedule with chatbots and 24hr live agents. Leads can get immediate responses and engage when it’s convenient for them. The constant availability of these chatbots helped Nissan Saudi Arabia achieve a 33% reduction in call center volumes, reducing their costs and boosting revenue even further.6
Chatbots aren’t just for sales. Automated messaging can handle simple customer issues, answering questions, processing returns, and much more. Chatbots can pull from your customer database and have all the information needed to create positive, effective customer service interactions without ever involving a customer service agent.