Why up to 75% of digitalization projects end in failure and five tips on how not to fail
Digital transformation is a big term in the business world today, and everyone has a different idea of what it […]
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Marketing today must count on real-time personalization
Real-time personalized communication is one of the areas of marketing strategy that we encounter more and more often with our
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6 Most Common Marketing Automation Pains: Part One
The way marketing worked a decade ago is fundamentally different from the way it works today, and they are essentially
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What are they afraid of and what is the truth?
Over the next few years, more than a thousand domestic companies will have to move to the cloud. The reason
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How to build a $100 million company in five years without them?
Jiří Macha’s comment: Getting investors is a difficult discipline, I know a lot of great projects that are simply not
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Choosing a partner for digital transformation
Digital transformation is being addressed by companies and organizations across virtually all segments of the economy today. Given the lack
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6 Most Common Marketing Automation Pains: Part Two
In the first part of our two-part series, we looked at the most common problems that can complicate the operation
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Salesforce news: Business trends in 2024
The latest sales trends outlook for 2024 suggests key shifts in practices and strategies as sales teams adapt to a
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Good customer service also means well-being within the company. SWAN does it thanks to Salesforce
A positive customer experience is based on a number of internal processes that must be mastered 100%. Telecommunications operator SWAN