It doesn’t work without them – What content belongs in B2B mailings
For anyone who does serious email marketing, one thing is clear: permission is mandatory – email marketers are not allowed […]
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Involving employees
LinkedIn thrives on networks and contacts. But like everything else in life, people prefer to make contact with real people
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LinkedIn for B2B companies: Achieve more in 3 steps
We now know that social media and LinkedIn for B2B companies go well together. This is especially true for professional
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Content optimization creates security and offers new offers
Especially in times like these, new doors are opening for content formats. Crisis-appropriate, open and transparent communication is particularly important
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Optimized websites as a guarantee for better user guidance
Your website or landing page is the flagship of your company. If you want to provide your customers with current
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Google Ads ensure visibility
Reduced budgets also affect Google Ads ensure visibility measures. In the PPC channels, it is apparently clear what to do
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Corona and B2B online marketing: How it works despite the crisis
A lot has changed since the outbreak of the corona virus. B2B online marketing also needs to rethink. As absurd
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Defining the target group
Information such as the industry, country and language of the recipient is particularly important for B2B email marketing. Defining the
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How to find the right target group in B2B email marketing
Successful B2B email marketing depends on the right target group. Well researched and precisely defined, it is the basis for
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Effective click rate
On average, the effective click rate last year was 13.3 percent. The figure showed a slightly higher effectiveness among the
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Email Marketing Benchmark: Key Figures for the B2B Sector
At what time is the click rate highest? Which are the most popular email clients? Are mailings also opened on
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Challenges of Live Videos
In contrast to explanatory videos, which can be designed in advance and then produced, live streaming requires significantly more planning