And cutting edge brain research to collect and analyze data on how consumers make decisions.It’s . User testing, if you will, and one of the best new tools in the neuromarketing . User testing toolbox is eye tracking.Eye tracking has not only been an important player in . Common Mistakes in Funnels. The scientific literature for over a decade, but it has also finally begun to receive . Respect from news media like forbes and the new york times.
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It’s now common knowledge that . In the new wave of neuromarketing, eye tracking ranks among eeg and mri as the . Best methods for collecting consumer data. It also happens to be one of the few . Common Mistakes in Lead Generation Methods that doesn’t require a multi-million-dollar machine!For serious marketers looking to join the st century, . Eye tracking needs to be on the radar screen. For a closer look, check out .
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The following infographic by known eye-tracking china phone number library innovator imotions. It should feel easy to read. If . You think of your blog article as a textbook, what chapters and sections are important . In it? Your articles need pointers, or in this case, headings, that help people quickly . See how you plan to tackle the subject at hand. Headings help readers understand the . Important sections and subsections of your article.
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Other visual cues that help readers feel like . Your content tip syou should knowto is easy to digest is breaking up long sections of text. In your . Articles: make sure there are short paragraphs and plenty of white space on the page. . Use bullet points and numbered lists to keep information short. Use bold font to draw . Attention to key points. While it may seem like these formatting elements don’t increase conversions .
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But instead increase dwell time, the longer people stay on lack data your page reading your content, . The more likely they are to learn from you and build trust, which in turn . Turn, will increase their readiness to convert. Tip: talk to your readers as if they . Were people. Anyone who works with me knows that I spend a lot of time . Talking about robots and people.