market , is a modern organization that relies on a classic strategy to listen to the Voice of the Customer: focus groups.
Plainview frequently hosts meetings it calls “Inner Circles,” where its users give their opinions about its strategic planning software and the company’s service in general.
Subbly
This SaaS (Software as a Service) company turkey phone number data applied strategies such as establishing a comment monitoring system for its Facebook page , which allowed it to enrich its database and analyze information of interest to improve its commercial proposal.
In addition, Subbly relies on ratings and reviews on platforms like Capterra, where users comment and evaluate software products.
Netflix
Yes, we know this is a very “commercial” example conduct a strategic analysis for your company with these 5 techniques which you probably already imagined, but it serves perfectly to easily illustrate the concept of Customer Centric and the benefits of listening to the voice of the customer.
Netflix , which in 2019 topped the demanding and well-known American Customer Satisfaction Index (ACSI), relies on information obtained through user interaction with its platform.
One example of how it analyses our clicks, views and interactions is that it offers us recommended content, even with an estimated percentage of adaptation to our interests and taste
This doesn’t mean that Netflix doesn’t magically spy, but that every step we take in its product is part of a rigorous element of analysis, which allows us to hear the Voice of the Customer.
Practices like those of this entertainment giant can be applied with web analytics and the dissemination and analysis of interactive content.
Conclusion
Great! Now you know what the Voice of the dvleads Customer is, why it is so important to take it into account, and how to listen to it and transform this concept into positive actions for business processes.
This is undoubtedly a key element in modern marketing and sales strategies, allowing for a true user orientation and promoting long-lasting and solid relationships that translate into profitability and growth.
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