An example of interactive material that can be used to segment customers is the Assessment, which consists of a series of questions specifically designed to understand who the user is behind the screen.
To help you visualize this more clearly, we share with you the material produced by Merril Datasite, in which the visitor can explain what their needs are in terms of internal contract management, generating crucial information for the segmentation of that company’s clients:
In this way, brands can take an X-ray of consumer behavior to determine what stimulates it and what type of actions can be favorable for commercial processes.
If you want to learn more about interactive content and the value it brings to customer segmentation, download our complete guide on the topic!
Using a CRM
This type of software is very valuable for list sri lanka phone number data ening to the Voice of the Customer and, consequently, for being able to segment users.
Specifically, these solutions centralize information regarding the comments and ratings that users make about a brand or its products and services on social networks, recommendation pages and the web in general.
This helps companies understand their customers’ perceptions and then categorize them accordingly.
Don’t forget that, as we mentioned above, you can classify your users according to the characteristics of your relationship with them and the impression they have of your brand and its service.
Another point that CRM helps to understand is the customer’s engagement with the company, as it records how much the customer has interacted with emails and other communications directed to him.
Interviewing clients
This classic strategy is carried out to be able to build the Ideal Client Profile and the Buyer Persona , since this is how patterns in users are detected.
While they serve to identify common aspects, interviews a impact of lgpd on e-commerce and how to adaptlso allow us to identify differential factors between users, which help to categorize them into different segments.
In fact, many times, after conducting interviews and other research, companies determine that they must build several Buyer Persona profiles, since people with different interests, characteristics and objectives are related to their products or services.
Apply web analytics
You should do this in order to identify which pages users open when entering your website, what type of keywords they use to perform searches, and many other elements that are part of the user’s intention and experience .
Thanks to this strategy, you will be able to categorize your users according to their interests and objectives when browsing the Internet and on your platforms , in order to adapt them to them and improve the experience.
You can complement these web analyses with surveys about technological preferences and patterns for interacting with the digital world.
This will help you, for example, to understand the different devices your consumers use to access your website, and thus adapt its design and formats to them.
Some tools that can help in this goal are:
Analyze the customer service database
If your company has a customer service or Customer Success department , you probably already have much of the information you need to segment.
When analyzing your database, you will find complaints, requests, comments and different interactions that will help you analyze user perception and identify the usage patterns of your products or services.
From there you can create different customer groups to optimize business processes.
Conclusion
Great! Now you know what customer segmentation is, why it is so important, and what strategies will allow you to carry it out.
In addition to taking into account the key tips mentioned above, it is essential that you set clear objectives before categorizing users .
This way you can focus more attention on points dvleads of interest and use a classification scheme that suits your needs and goals.
There is no absolute and immutable method or system for segmenting customers, since everything depends on the reality of your business and what you want to achieve through categorization.
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