Customer interviews are valuable information gathering techniques that, far from being discarded with the arrival ofFor example, these are used to build the Buyer Persona profile , that is, a semi-fictional profile of the ideal clientThey are also.
Focus groups
These are small dialogue groups , generally of 10 tunisia phone number data or fewer people, in which opinions, perceptions and impressions are shared on a certain topic, such as the products and services of a brand, for example.
This classic strategy serves to obtain qualitative information about the consumer and even to predict future attitudes and needs of the consumer.
Live chats
We are in the age of fast and instant messaging. Today’s consumer is not willing to wait days or even weeks for a response .
Given this reality, live chats are an attractive option that you can use as added value on your website .
For example, they help to understand the common doubts and concerns of users when browsing the company’s online store, in order to optimize the purchasing journey .
Web analytics
We’re back with a modern look that you can’t put aside to listen to the Voice of the Customer.
A web analytics strategy involves using tools like Google Analytics to track interaction and navigation indicators on your brand’s digital channels.
For example, this tool allows you to measure the average time spent and the number of pages opened by each user.
At the same time, it allows you to discover user discover 18 instagram tricks that will improve your strategy on this social network and consumer behavior, identifying which topics and features interest them most.
Calls with your internal team
Historical data is also important for listening to the Voice of the Customer.
One way to create a database of relevant information is to make recordings of calls with sales executives , consultants and other customer service personnel.
By analyzing these recordings you will find common questions and concerns, main difficulties when using your products and services, and much more.
Online reviews and comments
Nowadays, brands can become relevant social entities on the Internet and the digital world in general, generating comments, ratings, impressions and messages about themIn fact, all of eviews and comments, making them easier to interpret and analyze, you can use voice-of-the-customer tools such as CRMs .Customer relationship managers have the ability t dvleads o collect these interactions and record them in an easily accessible database for later strategic evaluation.