Example of calculating markup for marketplaces To effectively run a marketplace business, it is necessary to correctly calculate a competitive price with a markup. To do this, you need to analyze the indicators of competitors and correctly formulate a trade markup. When solving the problem of establishing an attractive consumer price for a product, it is important to take into account all existing costs. Business on marketplaces is associated with the following expenses:
Commission online platforms Example of calculating markup for marketplaces
Marketplaces charge a commission for c level contact list assisting in finding buyers. The amount of such charges is determined based on the category of goods and the costs of customer support from the moment the order is placed until it is received by the consumer (fulfillment scheme).
Mandatory payments :
storage, packaging and delivery of products. The amount of such payments on different marketplaces can vary greatly. Thus, Yandex why is it important to pay attention to reviews on your website? Market provides for a fixed amount of mandatory fees – 50 rubles per product unit On Wildberries, to find out how to calculate costs, you need to multiply the cost of the product item by the corresponding markup coefficient.
Additional payments :
Logistics and packaging costs :
transportation, rent of warehouse space, packaging of goods, etc. A suitable solution here is to calculate a separate trade margin as a percentage to cover logistics and packaging costs (at the level of 3-5% of the cost of the goods).
Marketing and advertising costs.
Without systematic promotion of the store, the product position cannot be in the top positions of the marketplace search results.Department KPI: 11 indicators and calculation example in 2025″
. This method will allow you to malaysia numbers list calculate the realized retail markup on the product.
Example of calculating the maximum markup
In this section, we will consider an example of how to correctly calculate the maximum markup on a product. Earlier, we noted that in a number of situations, a business can set any price for its product.