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An explanation from an operation specialist! Introducing how to create a LINE official account and the key points to making it more effective

Open the “Account Settings” screen from the settings button in the upper right corner of the administration screen.

  • Account Name
  • Status Messages
  • Profile picture
  • Store location information
  • Display settings on the LINE search screen
  • Participate in chats, receive photos and videos, and set up LINE VOOM-related features

If you are using the paid version, you can also change your rate plan here.

If you want to delete your account, you can do so here too.

Profile Settings

Once you have completed the basic settings, you can edit the “profile page” that is displayed when users add friends. You can change the background b2b email list image, buttons to display, background color, button color, etc.

You can also include basic information such as opening hours and your store address.

“Greeting message” settings

Once you have finished filling out your profile, you can set up a “greeting message” that will be sent when someone adds your LINE official complete guide to buyer personas: attract, convert and retain more customers account as a friend. Register a message to thank them for adding you as a friend and to convey future content.

Message Delivery Test

Once you’ve completed the settings, try a test broadcast. Select “Message Broadcast” from the Message Broadcast tab. While checking the preview, try posting a test message with images, etc.

Once you have confirmed that your messages are being delivered without any problems, change your account settings to “Public” (only for verified accounts).

 

Points to improve the effectiveness of the system that we learned through operation

From here on, I will explain the key points to increase effectiveness based on what I have learned from actually using it.

Number of impressions by delivery order

Impressions are the number of times that bubble is displayed. It is counted when the bubble is displayed 100%, and it is counted once marketing list every time a chat room is opened and the bubble is displayed. In other words, impressions = the number of times that bubble is viewed by users.

Up to three speech bubbles can be registered per delivery, and impressions will vary depending on the order of the deliveries. A typical delivery configuration is to register text first, and images or videos second or third.

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