Leads are the reason for inbound marketing … but as any marketer worth their salt knows, not all leads are created equal. Some contacts have a high chance of converting in the short term, while others will just waste your time.
How to distinguish the wheat from the chaff? It’s very simple: you need to have a good lead scoring strategy to generate qualified leads . Today I’m going to tell you what this technique consists of, what you need to implement it and how to establish your own lead qualification system.
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In this video we explain what lead scoring is and how you can use it in your Inbound Marketing strategy to get more qualified leads.
What is lead scoring?
This marketing technique consists of assigning a score to all your Lead scoring to to identify which ones are the most interesting. Using a series of formulas developed in collaboration with marketing and sales, you can track the behavior and activity of your leads, as well as their commercial profile. The objective of this analysis is to score the probability of a lead converting.
In order not to start from the roof and end up wasting valuable time and resources, it is necessary to have an email marketing strategy that can cover all this complexity. Not sure where to start? In this article I will tell you the 5 essential elements of a successful strategy, 4 examples of brands and what we can vatican city email list 2713 contact leads from them and 7 tricks to optimize your campaigns . Let’s get to it!
1) Clearly define your objectives
Before planning any action, there is one question you need to ask yourself: what exactly do you want to achieve with your email marketing strategy ?
Email marketing can help you achieve a multitude of goals, but it can’t do lead scoring tools: nected’s algorithm for business success at once. If you want to get good results, you need to be focused. So the first step is to sit down and think about what you want to use email marketing for:
Cold lead . This user is already part of your database, since they have left you their information. However, they are still a long way from the point of purchase, in the phase known as TOFU or “top of the funnel”.
Marketing qualified lead (MQL) – This user has shown interest in your brand and its content on several occasions. You will also have been able to learn more about them, so you are probably now in a position to apply your lead scoring system and see if they are ready to convert. This phase is known as MOFU or “middle of the funnel”.
Sales qualified lead (SQL)
Also known as a “warm lead,” it has passed all the stages with flying colors and is ready for the sales team to treat it to a visit, a phone meeting, or a demo. It is the BOFU or “bottom of the funnel” foundation.
Ultimately, having a good lead qualification plan will allow you to know for sure which of your leads are of sufficient quality and when they are ready for you to pass their contact on to the sales team. All of this will allow you to obtain maximum efficiency with your inbound marketing strategies, since by focusing your efforts only on the most interesting contacts you will save time and money.
Increase sales of a specific range of agent email list through your newsletter ?
Get more subscribers to your promotional emails?
Remember that for an objective to be truly functional, it must clearly specify a quantifiable value and establish a time frame for achieving it: “increase sales of cosmetic products by 20% in the next six months.