Reduced budgets also affect Google Ads ensure visibility measures. In the PPC channels, it is apparently clear what to do first: reduce the budget and wait until the Corona issue subsides. What sounds sensible at first has no lasting effect.
Simply reducing
The budget will not achieve long-term and investor database positive results. It makes more sense to readjust the Google Ads ensure visibility strategy. The focus is now even more than usual on the visibility of your company. Because it is important for customers to know that a company is available to them, especially in times of crisis.
This can be achieved with simple adjustments to Google Ads. For example, with a newly designed banner in the display network or a reformulated ad text in the search network. Formulations such as these are helpful: “Despite working from we discuss how to hire the right of outgrow home, we are always available for you” or “We are here for you even in difficult times.” This creates trust and security, provides information and promotes a positive company image.
Social media acts as a direct line to the target group
The Corona crisis is helping social media channels in particular to reach new heights. In times of exit restrictions and home office, social media is the ideal contact with the outside world. Do B2B companies also find suitable opportunities and possibilities here?
The answer is: Absolutely. Because behind companies there are also employees and potential customers who are now spending more time and more time on social platforms. These can be reached particularly well now through targeted social media marketing.
Although demand is currently
Declining in some Google Ads ensure visibility B2B sectors, those who have a presence on social networks in times of crisis will be remembered by existing and potential customers. You should definitely address current events: How is your company dealing with the crisis? How are you overcoming current challenges? By showing sms to data that you are there for your customers, you present yourself as a reliable business partner. Social media marketing is therefore an ideal tool for retaining existing customers and winning new customers, especially in times of crisis.