Last August, Google Ads launched a new metric that can help you improve your account performance and achieve better results with less budget: the optimization score.
The Optimization Score is a super-useful guide to how Improve performance much you’re getting out of your account, and it also includes recommendations for achieving better results. Let’s take a look at what it is exactly and how to use it.
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Google Ads improves performance with optimization score
What is Google Ads Optimization Score?
The optimization score (not to be confus with the quality score or keyword quality level is a metric designed by. Google Ads to give an estimate of how well you are tak advantage of your opportunities as an advertiser.
Optimization score is express as a percentage between 0 and 100% – a score of 100% means 5 aspects to consider in legal marketing strategies account is perfectly set up. This metric only applies to Search campaigns at the moment, but plans are to expand it to other campaign types such as Display and Shopping in the future.
To check your optimization score, you need to go to the agb directory section of Google Ads. There you will be able to see the score that has been assign to you and a series of tips aim at improving it. so it is very easy for you to optimize your account bas on this metric.
Best practices recommended by Google Ads to improve your optimization score
Check Google Ads recommendations regularly . In principle, Google recommends taking a look at this section at least once a week , as it is constantly looking for ways to improve your account and incorporating data in real time.
Filter your optimization score to the level that matters most to you . Your optimization score isn’t unique, but is available at the campaign, account, and manager account level. Choose the one that matters most to you based on your Google Ads settings.