You’re no stranger to the world of e-commerce, what about online sales of Fabini products? Do those who love How a story sells quality cooking buy online, or do most of your sales go through brick-and-mortar stores?
It is crucial for our brand that we sell only D2C, i.e. directly to customers. We do not have any resellers and at the moment it is only possible to buy our products on our e-shop. However, we may also see a brick-and-mortar store in the future.
Who does your marketing – an agency or do you have an in-house team?
We use both. We have an in-house marketing team, and malta phone number data we bithumb database use external people to help us with specialized areas like PPC or PR. They are not agencies, but freelancers with whom we work so closely that we essentially consider them members of the team.
Do you focus on organic content, or do you rather invest in performance advertising?
Our communication is based on quality content, we try to provide customers and not only them with practical advice and tips, such as here . This works very well for us, people see that we understand what we do, that we do not communicate just to sell something. At the same time, we continuously invest in performance advertising, which is an absolutely essential part of our marketing mix. When you want to grow quickly, you probably can’t do without it.
Content works best for you on social media?
Are you also trying Reels, live videos, etc.?
Social media content is a very current topic for us and e-commerce shipping : problems what is the leading generations? and solutions we generally see content creation as key. However, we still have a lot of work to do ourselves, for example in relation to the aforementioned videos and Reels.
Can you tell us what your monthly marketing budget is and how many times it is returned in sales?
Our marketing budget is around 200 thousand per month and the PNO is just over 20%.
In addition to PPC, what other formats do you invest in?
We have created a fairly classic marketing mix that works well for us. In addition to PPC and social networks, we also invest in cooperation with influencers and PR, especially media relations.
You offer bonus content via email to customers who have purchased dishes from you. They hindi directory learn about the production of dishes, how to care for them, and other tips. We think this is a great step to keep customers in a non-violent way. How How a story sells quality large is your customer database and how do you work with them – apart from sending content – do you have a cross-sell campaign set up, for example?
We have approximately 5000 contacts in the database. We have achieved this number also because in exchange for a contact we offer a free e-book about cookware for download. I myself write an article for the blog every 14 days, which I send in the newsletter.