A sales funnel is the entire journey your target audience goes through to buy from you, from being aware of your brand to becoming paying customers.
Instead of leaving yours to chance, you can choose to take full control of it with the right strategy and tools. But how much does it cost to create a sales funnel?
It actually depends on several factors
Let’s go through them so that you can plan the perfect sales funnel for your budget and goals.
To create a sales funnel that works like a well-oiled machine and doesn’t cost more than it needs to, you must consider each piece and stage strategically.
1. Research and planning
Know your sales funnel audience – Who are they, and what email data problem are you solving for them? If you don’t know this, you might want to conduct some market research first.
Set goals for each stage of your sales funnel – Do you want to increase your newsletter subscribers by 30%? Book 20 qualified sales calls per month? If you don’t know your goals, you can’t measure your success!
2. Creating content and marketing touchpoints.
Your sales funnel
can be more or less complex depending on your business model, needs and budget. Overall, you want to plan touchpoints for each stage of the buyer’s journey:
Awareness – How are you going to help more customers discover your Does It Cost business in the first place? For example, this could involve SEO, social media marketing, blogging and so on.
Interest – Consider offering a compelling lead magnet to your audience (hint hint: a valuable quiz) so that you can make a connection and then nurture them via email.
Decision – Send them educational and sales-enablement Maximize your ROI with cutting-edge marketing automation lead scoring tools content to help them find the right product or service for them, or nurture them until they’re ready to get on a call
Action – Will you show them a specific conduit cn product page or recommend the right one during a call? And if they don’t buy right now.