Every second by billions of users looking for answers to their questions. Google is the most used search engine in the world: over 92% of all searches are made here! Following is Microsoft’s Bing, with 2.76%, and Yahoo with 2.72%.
As you can see, being present on Google is essential for any business if you intend to gain visibility and new customers. But how exactly does Google work when a user, after writing a word, clicks on search?
Let’s find out together Step Scan The first step is scanning
Search engines send web crawlers to find new pages and record information about them.
Sometimes we SEO experts call these Bulgaria Email List web crawlers spiders or robots: their purpose is to discover new existing web pages and periodically check the content of previously visited pages , to see if they have been modified or updated.
Search engines crawl web pages following links they have already discovered. So if you have a blog post and it’s linked from your homepage, when a search engine crawls your homepage it will follow the new link registering the new content.
Step 2: Indexing The second step is indexing. Indexing is when a search engine decides whether or not it will use the content it has crawled . If a crawled web page is deemed worthy by the search engine, it will be added to its index: it is used in the final stage of the ranking.
When a web page or piece of content is indexed it is stored in a database
Where it can later be retrieved. Most of the web pages that offer unique and valuable content are included in the index.
A Web Page May Not Be Included in the Index if. Its Content is Considered Copied. Its Content is Considered Low-value or Spam. It is Not Possible to Scan for a Block of Code. The Page or Post Has No Inbound Links.
Step 3: Rank The third step is really the COB Directory most important step, and that’s the ranking. Classification can only take place after the scanning and indexing steps have been completed.
So once a search engine has crawled and indexed your site, then it can be ranked. There are more than 200 ranking signals that search engines use to sort and rank content, and they all fall under the three pillars of SEO: